As Southern Europe braces for another summer of soaring temperatures, a growing number of travellers are heading north in search of cooler weather, unspoiled nature, and sustainable travel experiences. From Norway’s fjords to Finland’s lakes and Sweden’s walkable cities, the Nordic countries are fast becoming the new summer favourites—ushering in the age of the “coolcation”. The Data Appeal Company and Mabrian, tourism intelligence platforms that are part of the Almawave Group, have both recorded a significant uptick in demand for Northern European destinations in 2024 and 2025.
from Breaking Travel News | News: tourism https://ift.tt/ScnsAxy
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