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Thailand Launches “The New Thailand” Vision to Redefine Tourism in 2026

The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has unveiled its 2026 strategy under the theme “Value is the New Volume”—ushering in The New Thailand and signalling a bold shift to redefine Thai tourism through quality, balance, and sustainability.

from Breaking Travel News | News: tourism https://ift.tt/Qhxz8lL

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