Introducing PHĀEA, a visionary new name in Greek hospitality founded by sisters Agapi and Costantza Sbokou. Rooted in the concept of philoxenia—the ancient Greek tradition of warm, generous hospitality—PHĀEA embodies a new approach to luxury: one that is immersive, sustainable, and deeply connected to place. The brand unites Crete’s most celebrated properties under a singular identity, offering travelers a more meaningful way to experience Greece. PHĀEA derives its name from the Greek word meaning “the light of the eye”—a sign of joy and happiness. This philosophy is woven into every detail of the brand, from its commitment to authentic hospitality to its vision of pushing the boundaries of luxury toward a kinder, more thoughtful version of travel.
from Breaking Travel News | News: tourism https://ift.tt/PGf7eQd
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