Culture is Saudi Arabia’s new commodity and creativity its new currency

Athar Festival 2024 spotlights the power of creative storytelling, combined with the intersection of creativity and technology, as a key driver of consumer marketing. Manchester United’s Matt McKie and Sir Martin Sorrell led a strong lineup of industry leaders and visionaries in unveiling the impact of creativity on tourism, entertainment, sport, and other key sectors

from Breaking Travel News | News: tourism https://ift.tt/v7zq5sB

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