The share of hotels sold via the direct channel in Spain increased by an average of 18% during the summer of 2024 over other channels thanks to the determination of the hoteliers to improve the profitability of the hotels again, according to data from Mirai. Although during the initial weeks of the UEFA Euro Cup 2024 sales growth slowed down, probably also due to the bad weather in Spain, in the last few days the company has observed that growth is picking up again. This rebound suggests a potentially very positive last-minute booking trend in most tourist destinations.
from Breaking Travel News | News: tourism https://ift.tt/HtbwEBS
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