Hyper-personalisation: is 2024 the year it could finally happen?

When it comes to personalisation in the sale of travel products there’s personalisation, and then there’s ‘hyper-personalisation’ – knowing and catering to the traveller’s specific likes and whims, from what temperature they like their hotel room to what seat they prefer on a plane.

from Breaking Travel News | News: tourism https://ift.tt/jNX1Q7H